As #TeamGB return triumphant from the Rio Olympics 2016 and the British media celebrate them lifting the nations pride and spirit this could be the right time to motivate more sales in your business.
Coupled with the warm summer weather and long periods of British sunshine, businesses can literally cash in on an increase in consumer confidence and spending in the economy.
Thinking outside of the box, successful businesses have been promoting loyalty cards and coupons and vouchers to increase sales. How and why you may ask? Well read the short list below:
1. Coupons / Vouchers can have the effect of increasing your market and geographic catchment area. Some customers will travel far to redeem a valuable coupon or voucher.2. Coupons / Vouchers can encourage new customers to break the habit of only visiting your competitors and instead to come to you. Consumers can break normal shopping patterns to take advantage of a good offer.
3. Coupons / Vouchers can bring back old customers. Customers that were lured away by your competitors may start buying from you again if you give them a good enough reason.4. Coupon / Voucher marketing gives the seller an opportunity for additional profits by selling other full price items. If you see a special offer to invite a customer, this same customer may end up buying other goods that carry a much higher profit margin.
5. Coupons / Vouchers can increase footfall which can lead on to increase in sales, through good sales techniques or impulse buying.
6. A Coupons / Vouchers scheme is quantifiable and measurable to see its success. Simply count the number of coupons redeemed to work out the success. This valuable analysis will help in creating future offers to increase sales further.
We recommend thinking about the points above to create coupons and vouchers in your own marketing campaigns to help increases sales in normally quiet period of the year. (Please be careful though not to infringe upon copyrights and trademarks belonging to others when making your vouchers and coupons.)
By Anni Khan at Tax Affinity Accountants
Tax Affinity Accountants are experts in Tax and Accountancy. Based in Worcester Park and Kingston upon Thames they are considered in the Industry to be expert accountants and advisors for small businesses. Helping and supporting business throughout the UK, they regularly help clients grow their business providing tailored advice.
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