How to maximise business sales in Spring 2015
With the UK's retailers taking on board the American tradition of "Black Friday" which showed significant discounts on a huge array of products, the sales figures for that month were at an all time high of 6.4%. Leading on from this final Christmas sales figures are yet to be published but it is predicted around £4.45 billion across Europe, with £324.5m being within the UK alone.
The late winter and early spring is a good time to introduce new tactics to increase your sales figures. Here are a few tips to increase sales and therefore your profits:
Spring up your business
Refreshing the look of the business by having new signs and banners to suit the mood of optimism and success in the coming year through your business will give your customers a more comfortable shopping experience and confidence in your business.
It can also hint that there may be a good deal to be had with your business. If you have an online website then accommodate by giving your website a New year / Spring twist to inform your customers that your business is willing to adapt to seasonal changes and overall they are likely to feel more comfortable to shop with your company increasing the likeliness of them willing to do business with you.
Sending your customers a friendly and helpful email shows them you care and that you appreciate them. Try not to mention any promotions/discounts in your email as this may make them feel that it is more like an empty gesture. However if followed up with another email a few days later promoting products etc. then it seems more friendly.
If you do not have a mailing list and you deal with customers face to face then telling each customer will give the same affect, if not more. This idea of giving a personal touch to your company is likely again to increase your company's credibility and in turn increase sales.
Spring discounts, promotional offers and package deals will never go a miss as it helps to out-price other competitors giving you the edge. Also its worth noting that your customers may be tight pocketed from buying gifts for friends and family and that discounts are what they will be hunting for.
Keep well stocked/ Accommodating the increased need for staff
This gives two benefits, firstly for a business to see demand and sales slip away due to the fact that you have no stock can be frustrating. Secondly is that if you have a high inventory, studies have shown that you are likely to show more determination to increase sales and boost ideas. It's worth adding that along with the actually products for sale, you also should keep packaging items well stocked as well if your business delivers products. Around the late winter and early spring months it is clear that consumers increase their demand in products and in turn it also increases the amount of pressure your workforce may take. You need to insure you give good customer service and that sales aren't affected by your business being short staffed. To solve this hire more staff to help out or ask friends/family for an extra hand.
By Mohammad Khan at Tax Affinity Accountants.
Tax Affinity Accountants are experts in Tax and Accountancy. Based in Kingston upon Thames they provide a bespoke service to clients right across the UK and are considered in the industry to be experts in business advice. They mentor and support members of the public to make their businesses grow and reach their full potential.
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