At Tax Affinity Accountants we have a huge spectrum of clients from a multitude of industries and sectors. And all of them are effected directly or indirectly by the the shopping habits of the public during Christmas.
So whether your selling luxury brands such as Aston Martin's or Jimmy Choo shoes or selling personal services such as dental or psychotherapy work. The public's time and willingness to spend time and money on what your selling is effected by both the weather and their holiday spirit (not including if their tooth hurts or car breaks down). That's why large retailers are starting to show Christmassy type adverts and high streets and shops are starting to decorate their premisis to get people in the mood to spend money. Spend on others and also to spend on themsleves. Not every purchase is a Christmas gift.
Granted the late and longer summer has moved the goal posts somewhat. But facts and figures do not lie. And if Coca Cola and a Starbucks are always busy looking at trend analysis to help push sales higher then why shouldnt a small business too. In fact maybe they need to doing it even more so.
And so because everyone loves a Christmas list, here's one to help you sell more:
Over all innovate and update, learn and evolve that's what clever businesses do and its why their businesses improve year on year. Look at trends over previous years and look at what worked and sold well, then look at current conditions (economy/weather etc) and then make a very educated plan so you can optimise sales better than last year.
By Anni Khan at Tax Affinity Accountants
Tax Affinity Accountants are experts in Tax and Accountancy. Based in Worcester Park and Kingston upon Thames they are considered in the Industry to be expert accountants and tax advisors for small businesses. Helping and supporting business throughout the UK, they regularly help clients grow their business providing tailored advice.
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