Economic conditons rise and fall but one thing is certain the most successful small to medium sized businesses always keep growing and increasing their profits. So how do they do that? Well here at Tax Affinity we are expert business advisors and we help and support thousands of business owners in the UK and overseas with exactly that.
Giving business owners tailored and specific advice to help keep their business growing and increasing in profits no matter what the economic conditions. In short giving everyone the same level of guidance and support that large corporate CEO's get but for a fraction of the price.
Why? Because we feel everyone should have access expert support especially small and medium sized businesses because they are the engines and driving force of every economy.
So here is a quick list to get you started and when you need more specific and tailored support contact us and we will be happy help.
1. Change the way you do things
Simply you will need to generate more sales while decreasing expenses. Sounds easy but in reality it can be quite hard. To increase your sales you may have to change the way you do business and start offering new goods and services that complement your current goods and services.
To reduce expenses, keep an eye on expenses and start to identify which ones are excessive and a waste of income. Find out if some parts of your admin work that can be outsourced to reduce wages bills eg accountancy, payroll, vat etc. We at Tax Affinity often help clients by taking over the work load from business owners helping them cut costs and increase profit. Look closely at employees and identify the ones who are less productive and cut down their hours to part time from full time or simply let them go. Switch suppliers of utilities and explore new cheaper or free energy sources such as solar power or a rain collection tanks on the roof for the washrooms.
2. Motivate new customers to try your product/service
Another quick fix to increase profits is motivating new customers to try your products and services with specials deals, discounts, or short-term giveaways. Maybe think about a relationship-based sales model that gets customers coming back by offering monthly or annual subscriptions, or a grouped bundle of visits at a discounted price.
3. Stay in front of the customer make sure to be available
See what can sets you apart from your competition. Regularly check and promote your positive reputation. Use your website, emails and social media to connect with clients. Think about sharing advertising with a complementary business and find ways to get referral sales using affiliate marketing to get new customers. Plus get rid of old, unproductive business alliances that may be dragging you down. Check their reputation - if they are going down then your perceved to be the same too by association. Do more marketing and networking by setting up group meetings online, offer online downloads and access to shared info.
3. Maximising your cashflow
Cashflow is king and making sure you always have enough is very important. Chase customers to pay on time and make sure that you add charges for late or delayed payments. If they do pay late then you will be paid more. Some people say offer a reduced monthly payment plan to lock in clients longer term, we don't agree because its a universal law that the cream always rises to the top and the best don't discount because they are the best. Get better instead of cheaper.
4. Dump useless employees
All businesses have employees who steal, or work purposely slow etc. Identify them and replace them with new more enthusiatic and efficient ones. They are just another asset in the business and your not responsible for them and their families. They should have bore that in mind before being lame at work. Think about automation which may allow your business to use software or robots for work and reduce monthly wages bills .
5. Make Everyone a Salesperson
From telephone to email to face-to-face meetings, every employee has the opportunity to spread your company's message and engage in potential sales-generating behavior. Everyone needs to pitch in to help by cutting costs, selling, networking on the web, marketing, and more.
If you can get your employees invested and motivated to sell your message by encouraging self-development through roundtables, conferences, lunch meetings, and webinars you'll be well on your way to creating an organization that is built around increasing profits.
Remember, it pays dividends to reward your employees that seek continuing education, or who make an extra effort to represent the company inside and outside of work.
By Anni Khan at Tax Affinity Accountants
Tax Affinity Accountants are experts Business, Tax and Accountancy. With branches in Worcester Park and Kingston upon Thames and Epsom and Ewell they are considered in the Industry to be expert business accountants and tax advisors for both individuals and small & medium sized businesses (SME's). Helping and supporting both individuals and limited company owners / self employed people throughout the UK and the world, they regularly help clients grow their business providing tailored advice and support. Their support has been considered invaluable by many clients and key to their success.
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