Of course you have seen people walking around looking at their phones more than their surroundings lately, but did you realise that the majority maybe playing Pokémon Go instead of poking someone on Facebook or Tweeting on Twitter?
The game played on smart phones involves people walking around catching ‘pocket’ monsters, training these monsters and fighting other monsters. In an ongoing virtual world where your smart phone uses your video camera and actual surroundings to make it cute creatures appear on screen as if they are actually right there in front of you.
Suffice to say the global craze of Pokemon Go is leaving behind social media and hitting new highs in online gaming. It is setting itself to become the next big thing. And some non IT related businesses are cashing in on this to help grow their sales too. So could this also be an opportunity for your business too?
Should you be a 'Stop' or 'Gym'?
Your local coffee shop, bowling arena or fast food restaurant can buy into the game in terms of setting up their premises as a 'stop' a place where you can find Pokémon, or create a 'gym' where players can come to develop more abilities in the game.
Some experts have said a lot of players, don't care what the business does, and just want to 'level up' and move on. But fast food giant McDonald’s disagrees, since they plan to become an official sponsor of the game in Japan. With plans to turn all 3,000 restaurant locations, into virtual "gyms" attracting hungry players.
So displaying themed posters and attractive ‘lures’ should help to increase the foot fall for businesses. And if your thinking this in not directly applicable to my business. You could be wrong, have you considered that your employees and clients may already be engrossed in the game. And as an employer or service provider maybe you should factor for this?
Maybe Heidi in sales was out till 4am last night looking for new Pokémon, Phil was playing the game with his grandchildren over the weekend or Jack in accounts is so good that he has become a master and is now helping train others too.
These skills maybe transferable to your work environment as members of staff find fun ways to work hard in a competitive environment and achieve difficult targets. Embracing new technologies and trends and translating them to his/her business is what a clever entrepreneur does.
By Anni Khan at Tax Affinity Accountants
Tax Affinity Accountants are experts in Tax and Accountancy. Based in Worcester Park and Kingston upon Thames they are considered in the Industry to be expert accountants and advisors for small businesses. Helping and supporting business throughout the UK, they regularly help new and established businesses to succeed.
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